PROFESSIONAL EXPERIENCES
Freelance, Design and Website Consultant – Remote, USA
January 2017 – Present
- Designed and managed marketing campaigns and websites for various clients, including album covers, political campaigns, and promotional events, resulting in increased client engagement:
- Designed DIO's album cover and executed a social media campaign for 'Rezbien' using Adobe, enhancing the album's online presence and audience reach
- Directed art and consulted on website design for local politician Lorenzo Brea's campaign using Procreate, Adobe, HTML, and Google Suite, improving campaign visibility and voter engagement
- Directed art and consulted on website design for Poet Gisselle Yepes' website using Procreate, Adobe, Figma, and HTML, enhancing the website's aesthetic appeal and user experience
- Created motion designs for The Mona Cut using Adobe and Figma, leading to increased clientele and social media growth by 10%
GIPHY (Acquired by Shutterstock 2023-Present, Acquired by META 2023-2021) – New York, NY
Program Manager (Product for Artist and Creators), December 2021 – November 2024
- Led as a product manager a team of 5+ in an agile environment to develop and launch a valuable product increasing engagement by 10% and new accounts by 10%, earning a 2x Webby Honoree
- Analyzed data with the moderation team to enhance engagement for user-generated products with 10B+ active users per day, improving features through marketplace research and agile methodologies
- Supported a cross-functional team to launch a consumer product (content categories), contributing to a user base of over 1B+ active users by leveraging data-driven insights and marketplace research
- Managed financial performance for content creation and applied data-driven decisions with search and data teams to solve zero-search-results by contributing 250+ pieces of high-quality content per quarter
- Executed quarterly metrics to evaluate and optimize verified user content, driving data-driven decisions and business value with the search team, collaborating on roadmaps as needed across product areas
- Orchestrated a $9K+ partner event, featuring exclusive creator-led content, addressing content gaps and driving engagement, which resulted in a model for an increase advertisement deal size for campaign
Program Associate (Product for Artist and Creators), March 2021 – November 2021
- Promoted within 9 months for exceeding user acquisition goals by 37% and managing 5,000+ accounts with A/B tests to gather data driven insights that optimize content strategy for user-growth
- Closed a $12K+ sponsorship deal to facilitate an animation program that trained students to contribute original work to GIPHY’s library, organically increasing content acquisition by 30%
- Organized a $5K+ event for a Gen Z NYC Artist Collective to expand artist career development through panels and increase platform engagement with organic uploads on GIPHY by 10%
- Streamlined a $3K+ event with ListenMi Caribbean using AR/VR to promote technical education and experimentation specific to AR/VR technologies with GIPHY products
Yelp, Account Manager (Sales) – New York, NY
March 2020 – May 2020
- Surpassed sales quotas with 21 pitches and closed 5 deals within the 1st month, despite timely challenges
- Managed 120+ Salesforce B2B accounts, driving customer engagement through marketing strategies
- Fostered meaningful relationships with local business owners through rapport and extended conversations regarding their personal passions, business goals, and general knowledge about consumer trends
Girl Culture Films, Project Manager (Advertising) – Los Angeles, CA
September 2019 – February 2020
- Launched and executed a database to track and analyze financial performance, production schedules, and commercial bids for advisement deals with a 15+ director roaster, enhancing operations with ambiguity
- Increased quarterly sales goals by coordinating high-profile commercial projects and managing project timelines with deliverables: AMEX Small Business Campaign, Kode with Klossy by SAP, and Nike
LEFT/ RIGHT TV, Project Assistant — New York, NY
January 2016 — July 2018
- Created casting call texts and posters to distribute for up-and-coming television programs
- Utilized Excel and Sheets to arrange rights and clearances contracts for non-fiction television
- Contributed to research for affiliated companies: A+E, AMC, Viceland, and Lifetime
RESEARCH EXPERIENCES
New York University
MA Thesis “Sugar” — New York, NY
January 2023 — December 2023
- Multimedia research experience woven through disciplines across sequential art studies, surveillance studies, postcolonial theory, Black feminist scholarship, and Caribbean political thought in reference to sociological and cultural media analysis specific to the surveillance of intersectional social markers
- Awarded for “Distinguished MA Thesis” 2024
Wesleyan University
Research Assistant for Professor Gina Athena Ulysse – Middletown, CT
April 2016 — May 2019
- Generated research material by gathering scholarly essays and performed proofreading and editing skills for Because When God Is Too Busy book release
- Based on experience from Why Haiti Needs New Narratives, executed community outreach highlighting Professor Ulysse’s poetry and performance resulting in a rebrand resulting as lead artist at the Sydney 2020 Biennial
- Executed marketing strategies for Anthropology Department events with a 25% growth in attendance across four years with guests such as Aimee Cox, Dawn-Elissa Fischer, and Marie Vieux-Chauvet
Applied Data Analysis Research
January 2017—May 2017
- Applied quantitative research from the National Opinion Research and scholarly research to determine a hypothesis between racial difference and access to mental health treatment
- Worked cross-functionally with the Quantitative Analysis Center, supported with the SAS program and theoretical approach for the project
- Divided data sets into three categories (univariate, bivariate, and multivariate) to provide a complex result confirming the necessity to increase mental health services in marginalized communities
INTERNSHIPS
SNAPCHAT, Marketing Intern – Los Angeles, CA
June 2019 – August 2019
- Identified and implemented a solution to create and execute billboard designs for New York City's Transit System and Paris's Metro System, collaborating with in-house brand designers, production editors, and producers, enhancing brand visibility in key urban areas
- Designed 20 thumbnails, 4 banners, and 2 avatars for Snapchat’s official Twitter and YouTube using Adobe Creative Suite and pitched c-suite executives’ new creative direction for the 2019 Real Friends campaign
City Parks Foundation, Marketing Intern – New York, NY
May 2017 – August 2017
- Published and edited original content for marketing materials specific to investors and donors, enhancing engagement and support for City Parks Foundation initiatives
- Administered social media curation and scheduling with original content from live events, increasing online visibility and audience interaction
International Center of Photography, Programs Intern — New York, NY
May 2015 — August 2015
- Assisted instructor for a black and white darkroom photography course at the high school level
- Maximized administrative roles such as organized and filed confidential administrative information Archived photographs from previous photography students into the archive system
EDUCATION & AWARDS
New York University – Master of Arts in Media, Concentration in Technology and Design
Feb. 2021 – May 2024
Awards: Distinguished MA Thesis Award 2024 and Swedish International Film Festival Winner 2022
Relevant Coursework: Platform Studies, Integrated Marketing, Data Analysis, Privacy and UX/ UI Design
Wesleyan University – Bachelor of Arts in Sociology with Honors
Sep. 2015 – May 2019
Awards: T. Howard 2019, Social Entrepreneurship Fellow 2018, and John G. Monroe Prize Winner 2017
High School of Fashion Industries — Career in Technical Education in Art and Design
September 2013 — June 2015
CERTIFICATES & SKILLS
- Certificates: Product Marketing Foundations, Product-Led Growth Micro-Certification, Google Foundations in UX, Go-to-Market Plan, Intro to Python Programming, and Adobe Creative Systems—Technical Education
- Technical Skills: Tableau, Confluence, Atlassian Jira, Asana, Figma, Miro, SPSS, SAS, Python, Microsoft Suite, Google Suite, and Adobe Creative Suite; in addition to actively learning SQL and Full Stack Code
- Affiliated Organizations: Afrotectopia, Mentor Me Collective, All Tech is Human, T. Howard Foundation, Women Who Create, Afro Tech